Copywriting & Video

Served as the Senior Copywriter for Home Chef, bringing strategy and creative thinking to digital, video, and OOH campaigns. 

Worked across SRW's entire client list to bring creative copy to better-for-you snack brands.

Wrote press bios and marketing materials for musical artists on record labels such as Merge Records, Epitaph Records, Run For Cover Records, and beyond. 

Crafted case studies for the content and digital strategy agency, The Get Agency.

Home Chef's "You Do You, We Do The Food" Campaign

Provided concepual direction, finalized scripts, and all campaign supporting copy a campaign focused on Home Chef's brand purpose. 

Home Chef's Family Menu: "Hold The Chaos" campaign

Developed the concept, wrote the scripts, and provided on-set direction to talent for two narrative-driven campaign videos.

Home Chef x Rachael Ray Partnership Videos

Created the concept, wrote the scripts, and provided on-set rewrites to celebrity chef Rachael Ray. 

Home Chef: "9-5" Campaign

Created the campaign concept, wrote all scripts and marketing materials, while creating a product-focused video campaign that still spoke to a human truth.